Watt Musik and Irina Tirdea join forces for Milano Fashion Week 2023

The Milan Fashion Week is a witness of a groundbreaking collaboration that fused the worlds of fashion and music in an unforgettable way. Italian record label Watt Musik and fashion brand Irina Tirdea team up to create a mesmerizing experience that will left attendees in awe.

This unprecedented collaboration showcase the synergy between fashion and music, demonstrating how these two art forms can harmoniously complement each other.

Watt Musik, a player in Italy’s music industry, is known for its ability to discover and nurture exceptional talent. Irina Tirdea, on the other hand, is a rising star in the fashion world, celebrate for her unique and avant-garde designs.

Their collaboration at Milan Fashion Week represente a marriage of artistic minds, a celebration of creativity, and a testament to the power of cross-disciplinary collaborations.

22th september at Fell in Love disco

The event take place in a stunning venue in Milan, which had been transformed into a surreal dreamscape of fashion and music, the Fell in Love disco.

Attendees will greet with an immersive visual and auditory experience as models strutt down the runway to the rhythm of carefully curated soundscapes produced by Watt Musik’s roster of talented musicians.

The highlight of the event will be the unveiling of Irina Tirdea’s latest collection, which seamlessly blended elements of haute couture with street style influences.

Her designs, characterized by bold patterns, unconventional textures, and a diverse color palette, resonat with the music provided by Watt Musik, creating a cohesive and captivating atmosphere.

The music, carefully selected and composed to match each outfit, elevate the fashion show to new heights. Watt Musik artists melodies resonate through the venue, while others will watch in awe as the fusion of sound and style unfolded before them.

Irina Tirdea’s collection is a testament to her ability to push boundaries and challenge conventional notions of fashion. The partnership with Watt Musik added another layer of complexity to her work, turning the runway into a vibrant canvas where each outfit told a unique story.

One of the key elements of the collaboration is the emphasis on sustainability. Both Watt Musik and Irina Tirdea share a commitment to environmentally friendly practices.

Irina’s collection will feature sustainable fabrics, and Pamela Reale ( Watt Musik’s founder and owner) have been awarded a Terra Terra, a green certificate from EIIS The European Institute for Innovation&Sustainability.

The collaboration between Watt Musik and Irina Tirdea at Milan Fashion Week not only showcase the immense talent within the Italian fashion and music industries but also underscored the potential for cross-disciplinary collaborations to create truly innovative and unforgettable experiences.

This collaboration between Watt Musik and Irina Tirdea set a new standard for the creative possibilities that can be achieved when fashion and music collide, leaving attendees with a lasting impression of Milan Fashion Week 2023.

This fusion of fashion and music is more than an event; is an artistic masterpiece that will be remembered for years to come.

About Irina Tirdea

Irina Tirdea is a Journalist & Fashion Stylist & Designer, IRIS by Irina Tirdea, Communication & Style. 

Those who enter in ‘IRIS’ breathe a different air. He does it, because he was invited, because he was recommended, because he was inspired, never because he was forced, even if, often, you come to us because you want to change, you want to grow, to find your Style.

‘I’m not creating only clothes, I’m teaching Style 👠! Irina Tirdea

Irina Tirdea is located on Lake Como, in Lecco, the city of Manzoni and in Milan in the city of Fashion, by choice, and we can see everything from another perspective.

To join the free event please register here.

Written by Press Watt Musik